SOBEWFF — Four Days of World-Class Eating, Drinking, and Recovery
The South Beach Wine & Food Festival (SOBEWFF) is one of America’s most prestigious culinary events, held annually in February across Miami Beach. Over four days, celebrity chefs, winemakers, and 65,000+ food enthusiasts gather for tastings, grand dinners, beachside burger bashes, and late-night after-parties fueled by unlimited wine, cocktails, and spirits.
It’s an incredible experience — and a guaranteed recipe for dehydration, hangovers, and exhaustion. When every event involves open bars, tasting pours, and chef-curated cocktails, your body takes a beating that no amount of espresso can fix.
Why SOBEWFF Attendees Need IV Therapy
- Wine tasting math — A “tasting pour” is 2–3 ounces. Hit 15 stations and you’ve had a full bottle of wine. Hit 30 and you’ve had two — before the after-party even starts
- Multi-day cumulative effect — Thursday preview → Friday grand tasting → Saturday events → Sunday brunch. Hangovers compound when you never fully recover between events
- Rich food + alcohol — Butter, cream, foie gras, and whiskey for four straight days. Your digestive system and liver are working overtime
- February Miami sun — Beach events and outdoor tastings in 80°F+ weather add dehydration on top of alcohol consumption
- Industry pace — If you’re in the food/beverage industry, SOBEWFF is work. You can’t be foggy at a 10 AM panel after a midnight dinner
Best IV Treatments for SOBEWFF
Wine Festival Recovery IV
The perfect antidote to a grand tasting. IV fluids, B-complex vitamins, anti-nausea support (Zofran), and liver-supporting Glutathione. Designed for the specific type of hangover that comes from hours of wine and cocktail tastings — headache, nausea, brain fog, and that “why did I try every bourbon booth” regret.
Morning Reset Hydration
You have a VIP brunch at 11 AM but you feel like death. A focused hydration drip with electrolytes and B-vitamins gets you functional in 30 minutes — enough time to shower, dress, and show up looking like you slept 8 hours.
Glutathione Liver Support
Four days of alcohol puts serious strain on your liver. Glutathione — the body’s master antioxidant — supports detoxification and helps your liver process what you’ve been putting it through. Can be added to any drip or taken as a standalone push.
Beauty & Glow IV
SOBEWFF attracts influencers, media, and cameras everywhere. After two days of wine and late nights, your skin shows it. Biotin, Glutathione, and vitamins reduce puffiness and restore that healthy glow before your next red-carpet event.
Where We Deliver During SOBEWFF
- South Beach — Loews (festival headquarters), Fontainebleau, Faena, Setai, W South Beach, 1 Hotel, and every property between 1st and 44th Street
- Mid-Beach & North Beach — Eden Roc, Carillon, and vacation rentals
- Downtown & Brickell — For attendees staying on the mainland
- Any Miami Beach Airbnb — We deliver to any address on the island
Industry & Chef Group Bookings
We work with culinary teams, brand reps, and event staff during SOBEWFF:
- Chef and crew recovery — Cooking all day, partying all night. Keep your kitchen team sharp
- Brand ambassador prep — Morning IVs before staffing a booth or activation
- Hotel group sessions — Bring a nurse to your team’s floor for round-robin IVs
Book group service or call (786) 305-3555.
SOBEWFF Recovery Schedule
Here’s how smart SOBEWFF veterans plan their recovery:
- Friday AM — Recovery IV after Thursday’s opening night events
- Saturday AM — Recovery + Hydration after the Friday grand tasting (the biggest night)
- Sunday AM — Immune Boost + Recovery before the closing brunch or before traveling home
Pre-book all three mornings and we’ll have a nurse at your door at your preferred time each day.
Frequently Asked Questions
Can you come to the Loews Hotel?
Yes — and every other hotel in South Beach. We serve the Loews (SOBEWFF headquarters) regularly during festival weekend.
I’m working the festival. Can I get an IV between events?
Absolutely. We can meet you at your hotel during a break. A 30-minute drip between afternoon setup and evening service makes a huge difference.
What about the food hangover, not just alcohol?
Our IVs help with that too. Hydration and B-vitamins support digestion, while anti-nausea medication addresses the effects of rich, heavy food consumption over multiple days.
Eat, Drink, Recover, Repeat
SOBEWFF is a celebration of food and drink. Make sure your body can celebrate all four days.
📞 Call or text: (786) 305-3555
📅 Book online: thirstivsociety.com/book-now